Brand +
Marketing
"Sofia is very collaborative in her approach and open to client input. We had a great experience with our branding project."
— Ben Scott,
Bloom Real Estate
Brand +
Marketing
Services
I help community organizations, businesses, and creative entrepreneurs create strong, memorable brands.
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Full-on branding, including logo design, brand identity, brand expansion, and brand guides. Whether you're starting fresh or looking to refine your brand, I’ve got you covered.
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From concept to launch, this design service creates stunning websites that captivate visitors and drive conversions while reflecting your unique brand identity.
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From social media content to email design, create digital campaigns that tell your story and engage your audience effectively.
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Posters, annual reports, sponsorship guides, and presentations— designed to tell your story.
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Amplify your message with strategic campaigns and visual storytelling through photography.
Brand + Marketing Process
01. Discovery
We start by understanding your brand’s core values, target audience, and goals. This involves a deep dive into your current branding and where you want to go.
02. Develop
From logos to full brand identities, we craft visuals and messaging that align with your brand’s voice. This stage also includes digital and print design, ensuring your brand is consistent across all platforms.
03. Create
Whether it's launching a website or rolling out a campaign, we ensure everything runs smoothly. We’ll provide you with the tools and guidelines to maintain your brand’s integrity over time.
04. Delivery
We review the branding elements and marketing assets, making adjustments if needed. Your feedback is key throughout this process to match the goals set and visually tell your unique story. We gather all deliverables.
Brand + Marketing
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Gold–Brand Identity, 3bird
Gold–Logo Design, A Bigger Mark
Silver–Digital Creative Tech, Kinder-Camp
Silver–Collateral Material, Roadkill Cookoff
Silver–Digital Creative Tech, Kinder-Camp
Bronze–Brand Identity Campaign, Unlucktea
Bronze–Publication, It's Kind of a Funny Story
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1st Place–Small Business, Amidad
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Best in Category–UX/UI, Kinder-Camp
Identity, Tao Cha
Publication Design, It's Kind of a Funny Story
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Merit Award–Identity, Connect the Dots
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Branding, Tao Cha
Packaging, Utzco
Publication Design, It's Kind of a Funny Story
Packaging, Unlucktea
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Brand Consultations
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File Guide
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How To's
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Templates
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〰 Brand Consultations 〰 File Guide 〰 How To's 〰 Templates 〰 ✽
Art +
Illustration
Giveaway colab with Boom Town Creamery including a sticker, 10"x10” print, and free flight of ice cream to celebrate Hispanic Heritage Month. Get your sticker at all 3 locations!
"I loved working with Sofia Arenas! The process was professional and precise, yet not at all stuffy. She understood the needs of my project and totally delivered! High recommend."
— Evan Jarvicks, Make Oklahoma Weirder
Art +
Illustration
Services
Reflection of storytelling and self-identity as a woman of color raised in Oklahoma.
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Personalized art pieces tailored to your vision.
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Offering my art pieces for sale in your shop or event.
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Partnering to create unique, art-driven giveaways.
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Displaying my work in curated spaces.
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Large-scale artwork that brings spaces to life.
Art + Illustration Process
01. Concept
We begin with an idea session where we explore themes, colors, and symbolism. This is where the unique vision for your piece starts to take shape.
02. Creation
Using various possible mediums, including fiber art or digital illustration, we bring the concept to life. This stage involves hands-on crafting and careful attention to detail.
03. Refine
The completed artwork is presented in a format that best suits your needs—be it a physical piece or a digital illustration. Refine as needed depending on the project.
04. Delivery
We fine-tune the artwork based on your input to ensure it fully aligns with your vision and goals. Then we deliver as needed.
Art + Illustration
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DNA Galleries, Plaza District, OKC
Flora Bodega, Paseo District, OKC
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AIGA Blue Ridge Flux Award
American Advertising Awards
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Plaza Walls Mural Expo
The Parlor, OKC
Fiesta de las Americas, Calle Dos Cinco
SO FRESH, Plaza Walls
Herencia
Melton Gallery
Krottinger Gallery
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Adobe Inc.
Boom Town Creamery
Sunny Dayz
Oklahoma Mural Syndicate
ARTSPACE at Untitled
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Digital Illustrations
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Fiber Art
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Hand-Made Jewelry
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Prints
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〰 Digital Illustrations 〰 Fiber Art 〰 Hand-Made Jewelry 〰 Prints 〰 ✽
Community Engagement
"Sofia is an excellent communicator and talented creative! When I worked with Sofia, I was blown away by her ability to transform common ideas into unique visuals."
— Hannah Zachry, Say When
Arenas Sports Center
Located in the heart of OKC, Arenas Sports Center is more than just a place for sports—it’s a community hub focused on unifying and embracing the Latino community. From local tournaments to cultural events, we’re all about fostering connections and creating a supportive space for everyone. Read more articles…
All Those Creative
As a co-founder of All Those Creative, I’ve helped build a nonprofit that supports and connects professional creatives in the OKC metro area. Through events, workshops, and collaborative projects, we aim to nurture creativity and foster a strong community of artists and designers. Read more articles…
Community
Engagement
Services
Partnering with organizations and business to create initiatives that drive positive change and connect with audiences on a deeper level.
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Crafting compelling narratives and strategies to guide community-focused projects.
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Developing engaging content tailored to community needs, from social media to print materials.
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Leading sessions to empower community members and organizations with creative skills and insights to the industry.
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Collaborating on ideas and strategies to enhance your community initiatives, providing insights and creative input.
Community
Engagement
Process
01. Discovery
Exploring objectives, audience, and challenges. This helps tailor a strategy that meets your needs and goals.
02. Consultation
Through collaborative sessions, we’ll brainstorm ideas and strategies. This includes exploring concepts, defining goals, and planning content or events.
03. Implement
With the strategy in place, you’ll take the lead on execution. I’ll provide ongoing support to ensure everything aligns with your vision and objectives.
04. Support
We’ll review outcomes together. Offering feedback and suggestions for future improvements, helping continue to engage effectively with community.
Community Engagement
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Adobe
Goodwill
Stitch Crew
Oklahoma Visual Arts Coalition
Sunny Dayz
Comité Guatemalteco Oklahoma
Boom Town Creamery
Plaza District
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NextGen Under 30: Media, Public Relations, Marketing & Advertising
Next Generation of Latino Entrepreneurs
Young Professional Marketer of the Year Finalist
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Adobe Create Now Tour
OVAC Artist Entrepreneur Program
Stitch Crew Latino Cohort
AIGA: Hi-5
UCO School of Art and Design
Art 4 Gaza
Festival Chapin
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Adobe MAX
Goodwill
OKC Thunder
Patabajo El Podcast
Visit Oklahoma City
All Those Creative
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Event Merch
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Brainstorming
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Event Material Templates
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Prints
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〰 Event Merch 〰 Brainstorming 〰 Event Material Templates 〰 Prints 〰 ✽
Illustrations ✽ Fiber Art ✽ Jewelry
