Brand Strategy • Visual Identity • Brand Guide • Print Design • Digital DesignBún Box
Vietnamese fast-casual restaurant concept, where tradition meets modernity. With a focus on serving fresh, authentic, and accessible Vietnamese cuisine, Bún Box delights patrons with thoughtfully sourced ingredients and a welcoming ambiance.
Received 10th Annual Impact Award For Boutique Development
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The logo is inspired by Vietnamese street food signs, representing the comfort of Vietnamese street food. It strikes a balance between geometric and clean aesthetics, giving a modern and welcoming touch.
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Inspiration from lucky colors in Vietnam, symbolizing good luck, happiness, power, prosperity, and celebration. Reflecting the vibrant spirit of the Asian District in OKC and tying into the broader Asian cuisine context.
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Lexend is chosen for its legibility and modern geometric shapes that complement the logo. The clean and modern font enhances the overall brand image.
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Inspired by Vietnamese restaurant elements to add a touch of fun and authenticity. A textural motif complements the brand's visual language, and elements like a Bún Box sticker enhance the brand awareness.
