Brand Strategy • Visual Identity • Illustration System • Print Design • Digital Design 3bird Art & Golf
At 3bird, children are given the opportunity to participate in a variety of activities that center on artistic expression, nature, and golf, enabling them to cultivate a profound sense of belonging and inclusion. 3bird aims to foster a community of confident, empathetic, and compassionate young individuals who can become positive role models for others.
Received Gold in Cross Platform Brand Identity Campaign, American Advertising Award and People’s Choice Nominee
In collaboration with Flight Agency-
The 3bird logo displays the brand's flexibility by combining the shape of the number 3 and a bird into one symbol. Thick and thin strokes create movement that evokes a painterly aesthetic, referencing the artistic nature of the organization.
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Incorporates golf-associated colors in a vibrant and playful manner that appeals to children and families.
Saturated hues evoke the spirit golf and art, embodying the brand's commitment to fostering creativity and inclusion.
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Bookmania ties in with the shape of the mark. Its versatility makes it ideal for headers. Noto Sans is used for its visual harmony across multiple languages and scripts.
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The brand motifs, illustrations, and patterns evoke the spirit of community, the arts, and golf, while referencing the brand's iconic 3bird logo mark.
